4 Tips For Creating Better Video Ads On LinkedIn In 2021

Introduction

Welcome to OVYS Digital Presence and Web Design, where we specialize in providing cutting-edge website development solutions for your business and consumer services. In this article, we will share with you the top 4 tips to create more effective video ads on LinkedIn in 2021. With the power of video marketing becoming increasingly prominent, leveraging LinkedIn's professional network can significantly boost your online presence and engagement levels.

Tip 1: Understand Your Audience

Before diving into the process of creating video ads, it is crucial to have a deep understanding of your target audience. Research and analyze your target market to identify their needs, preferences, and pain points. This knowledge will help you create content that resonates with your audience and compels them to take action.

Consider conducting surveys, focus groups, or analyzing user data to gain valuable insights into your audience's demographics, interests, and motivations. This information will guide your video ad creation process and enable you to craft messages that truly speak to your target market.

Tip 2: Tell a Compelling Story

People are naturally drawn to stories, and incorporating storytelling elements into your video ads can be highly effective in capturing your audience's attention. Craft a narrative that showcases the value your business provides and how it can solve your audience's problems or fulfill their desires.

Start with a strong hook that grabs attention within the first few seconds. Use relatable scenarios, emotional triggers, or intriguing visuals to captivate your viewers. Keep your story concise yet engaging, highlighting the unique selling points of your business and consumer services.

Tip 3: Optimize for Mobile Viewing

In today's mobile-centric world, optimizing your video ads for mobile viewing is essential. LinkedIn users often access the platform through their mobile devices, so ensure your video ads are visually captivating and easy to consume on smaller screens.

Keep your videos short and concise, delivering your key message effectively within the first few seconds. Ensure the text and visuals are clear and legible on mobile devices. Additionally, consider utilizing subtitles or captions to accommodate viewers who prefer watching videos without sound.

Tip 4: Incorporate Strong Call-to-Actions

A compelling call-to-action (CTA) is crucial to drive desired actions from your audience. Whether you want them to visit your website, subscribe to your newsletter, or make a purchase, a clear and enticing CTA can significantly impact your conversion rates.

Place your CTA strategically within your video ads, ensuring it stands out and is easily clickable. Use actionable verbs, such as "Discover," "Join," or "Shop Now," to encourage immediate engagement. Consider offering incentives or limited-time promotions to further entice your viewers to take action.

Conclusion

By following these 4 tips for creating better video ads on LinkedIn in 2021, you can enhance your business and consumer services, drive higher engagement, and achieve your desired marketing goals. OVYS Digital Presence and Web Design is here to support you in maximizing the potential of video advertising on LinkedIn. Contact us today to explore our comprehensive website development services and take your online presence to new heights.