4 Tips For Creating Better Video Ads On LinkedIn In 2021

Jun 28, 2022


Welcome to OVYS Digital Presence and Web Design, where we specialize in providing cutting-edge website development solutions for your business and consumer services. In this article, we will share with you the top 4 tips to create more effective video ads on LinkedIn in 2021. With the power of video marketing becoming increasingly prominent, leveraging LinkedIn's professional network can significantly boost your online presence and engagement levels.

Tip 1: Understand Your Audience

Before diving into the process of creating video ads, it is crucial to have a deep understanding of your target audience. Research and analyze your target market to identify their needs, preferences, and pain points. This knowledge will help you create content that resonates with your audience and compels them to take action.

Consider conducting surveys, focus groups, or analyzing user data to gain valuable insights into your audience's demographics, interests, and motivations. This information will guide your video ad creation process and enable you to craft messages that truly speak to your target market.

Tip 2: Tell a Compelling Story

People are naturally drawn to stories, and incorporating storytelling elements into your video ads can be highly effective in capturing your audience's attention. Craft a narrative that showcases the value your business provides and how it can solve your audience's problems or fulfill their desires.

Start with a strong hook that grabs attention within the first few seconds. Use relatable scenarios, emotional triggers, or intriguing visuals to captivate your viewers. Keep your story concise yet engaging, highlighting the unique selling points of your business and consumer services.

Tip 3: Optimize for Mobile Viewing

In today's mobile-centric world, optimizing your video ads for mobile viewing is essential. LinkedIn users often access the platform through their mobile devices, so ensure your video ads are visually captivating and easy to consume on smaller screens.

Keep your videos short and concise, delivering your key message effectively within the first few seconds. Ensure the text and visuals are clear and legible on mobile devices. Additionally, consider utilizing subtitles or captions to accommodate viewers who prefer watching videos without sound.

Tip 4: Incorporate Strong Call-to-Actions

A compelling call-to-action (CTA) is crucial to drive desired actions from your audience. Whether you want them to visit your website, subscribe to your newsletter, or make a purchase, a clear and enticing CTA can significantly impact your conversion rates.

Place your CTA strategically within your video ads, ensuring it stands out and is easily clickable. Use actionable verbs, such as "Discover," "Join," or "Shop Now," to encourage immediate engagement. Consider offering incentives or limited-time promotions to further entice your viewers to take action.


By following these 4 tips for creating better video ads on LinkedIn in 2021, you can enhance your business and consumer services, drive higher engagement, and achieve your desired marketing goals. OVYS Digital Presence and Web Design is here to support you in maximizing the potential of video advertising on LinkedIn. Contact us today to explore our comprehensive website development services and take your online presence to new heights.

Sarah Ratcliffe
I like how the article focuses on specific strategies for LinkedIn video ads.
Nov 6, 2023
Video ads are integral to marketing on LinkedIn. These tips will surely refine the strategy.
Oct 30, 2023
Vinay Gupta
The tips provided here could be a game-changer for my LinkedIn video ad campaigns.
Oct 27, 2023
Michelle Flaherty
Very insightful tips for leveraging video ads on LinkedIn. Thank you for sharing!
Oct 26, 2023
Great tips for enhancing your video ads on LinkedIn in 2021! 🎥💼
Oct 14, 2023
Matthew Varns
The tips provided are valuable for improving video ad content on LinkedIn.
Oct 11, 2023
Paul Masterson
I never realized the power of video ads on LinkedIn until now. Excited to try out these tips!
Sep 26, 2023
Armin Perez
I'm excited to see how these tips will enhance my video ad campaigns.
Sep 26, 2023
Jody Graf
It's refreshing to see actionable tips for optimizing video ads on LinkedIn.
Sep 10, 2023
Scott Garrison
I'll be applying these tips to make my video ads more impactful on LinkedIn.
Aug 25, 2023
Jonathan Rosenbloom
Great article! These tips will definitely help me improve my video ads on LinkedIn.
Jul 5, 2023
Xing Liu
Engaging with video ads on LinkedIn is a smart move. These tips provide a clear direction.
Jun 26, 2023
There Null
Video ads can be challenging to get right, but these tips have provided some useful guidance. Thank you!
Jun 24, 2023
Jones Charlie
As someone new to video ads, these tips provide a solid starting point. Thank you!
Jun 23, 2023
Davide Bonetto
Thank you for sharing these valuable tips for creating better video ads on LinkedIn. I can't wait to put them into practice.
Jun 19, 2023
Dmitriy Blok
The best part about these tips is their relevance to the current video ad trends on LinkedIn.
Jun 19, 2023
Ramon Tavarez
The article offers a clear roadmap for optimizing video ads on LinkedIn.
May 24, 2023
Balaji Kuppuswamy
The advice provided is very practical and actionable for video ad creators on LinkedIn.
May 16, 2023
Aidan Sprague
I appreciate the practical advice provided in this article. Looking forward to implementing these tips.
May 14, 2023
Argenis Troche
The tips shared here are clear and actionable. I'm eager to see the impact on my LinkedIn ads.
May 12, 2023
Michael McLoughlin
I'm excited to incorporate these tips into my video ad strategy on LinkedIn. Thanks for the valuable insights!
Apr 28, 2023
Aaron Stannard
I always struggle with creating effective video ads. These tips are really helpful!
Apr 24, 2023
Rhi Murray
LinkedIn video ads have so much potential when done right. These tips are helpful.
Mar 31, 2023
Tyler Rudkin
Great tips! Video ads are definitely a powerful way to engage on LinkedIn.
Mar 26, 2023
Angela Turley
The tips in this article are a game-changer for anyone looking to optimize their video ads on LinkedIn.
Mar 19, 2023
Donald Grasso
I'm eager to incorporate these tips into my video ad strategy on LinkedIn.
Mar 15, 2023
Scott Hobin
I appreciate the specific and actionable nature of these tips. Looking forward to seeing the impact on my LinkedIn ads.
Mar 10, 2023
Mary Aldeis
Interesting read. It's essential to stay updated on video ad best practices.
Feb 27, 2023
Diana Anderl
It's clear that the right approach to video ads on LinkedIn can make a big difference. These tips are invaluable.
Feb 16, 2023
LinkedIn is a great platform for video ads, and these tips will surely enhance the results.
Feb 10, 2023
Heidi Svendsen
I've been looking for tips to improve my LinkedIn video ad game. This is helpful!
Feb 9, 2023
Imani Walcott
Interesting read! Video ads are becoming increasingly important, and these tips are timely.
Feb 6, 2023
Jessica Gove
The advice here seems very practical and applicable to video ad creation.
Feb 6, 2023
Sherrie Macneill
Informative and actionable tips for enhancing video ads on LinkedIn. Looking forward to applying them.
Jan 24, 2023
Scott King
As a marketer, I find these tips invaluable for improving video ad performance on LinkedIn.
Jan 19, 2023
Triet Nguyen
Well-written article with practical tips for creating effective video ads on LinkedIn. Thank you for sharing.
Jan 15, 2023
David Holm
I've been looking for ways to improve my video ads. Thanks for sharing these valuable tips.
Jan 4, 2023
Lewis Tomkins
Creating video ads can be challenging, but these tips make it seem more achievable.
Dec 20, 2022
Gustavo Barcena
The tips mentioned align with the latest trends in video advertising.
Dec 16, 2022
Scott Gripenstraw
As someone new to video advertising on LinkedIn, these tips are a valuable resource. Thanks for the guidance!
Dec 3, 2022
Justin Ping
I appreciate the specific focus on LinkedIn video ads in this article. It's very relevant.
Nov 29, 2022
Jacob Leung
The tips provided here are so valuable for those looking to make the most of video ads on LinkedIn. Thank you!
Nov 19, 2022
Greig Dowling
The insights are thought-provoking and relevant to the current video ad landscape.
Nov 15, 2022
George McGregor
I found the tips in this article to be straightforward and helpful. Looking forward to improving my LinkedIn video ads.
Nov 12, 2022
Insightful article. The tips are practical and seem easy to implement. Looking forward to trying them out.
Nov 9, 2022
Thank you for sharing these valuable tips for creating better video ads on LinkedIn.
Nov 9, 2022
Cheryl Cheryl
I've been struggling with video ads on LinkedIn, but these tips have given me some direction. Thank you!
Oct 28, 2022
Kathryn Looney
This article is timely for anyone focusing on video ads on LinkedIn.
Oct 27, 2022
Paolo Manzoli
I appreciate the practical advice for creating more effective video ads.
Oct 18, 2022
Bobby Dampier
The effectiveness of video ads on LinkedIn cannot be understated. These tips will be beneficial for many businesses.
Oct 16, 2022
Cathal Walsh
I appreciate the specific advice on creating better video ads for LinkedIn. Excited to implement these tips!
Oct 16, 2022
Creating engaging video ads can be a strategy for standing out on LinkedIn.
Oct 7, 2022
Alia Dia
The detailed tips provide a solid foundation for creating effective video ads.
Sep 29, 2022
Jose Orozco
Excellent advice for improving video ads on LinkedIn. Can't wait to see the results of implementing these tips!
Sep 16, 2022
Mike Mika
Thank you for sharing these insights. Looking forward to applying them.
Aug 28, 2022
I didn't realize the importance of video ads on LinkedIn. These tips opened my eyes!
Aug 17, 2022
Brian Purchase
Video ads can be a game-changer for business promotion on LinkedIn.
Jul 28, 2022
Gary Toombs
Great tips! Video ads are definitely the way to go on LinkedIn in 2021.
Jul 11, 2022
Barbara Gerke
The guidance in this article can make a real difference in video ad performance.
Jul 10, 2022