Email Marketing Strategy in 2018: 3 Other Important Things to Consider

Nov 6, 2018
Marketing

Welcome to OVYS Digital Presence and Web Design, your trusted partner in the field of website development within the business and consumer services industry. In this article, we will explore three other important aspects that you should consider when crafting your email marketing strategy for 2018.

1. Personalization: Tailor-Made Email Experiences

Email marketing has come a long way in recent years, and generic mass emails simply don't cut it anymore. Personalization is the key to capturing your audience's attention and driving engagement. By utilizing advanced segmentation and targeting techniques, you can deliver tailor-made email experiences to different segments of your subscriber list. This approach ensures that each recipient feels more valued and receives content that is relevant to their specific needs and preferences.

Personalization goes beyond addressing your subscribers by their name. It involves analyzing their behavior, interests, and previous interactions with your brand to deliver highly targeted content. By including dynamic content blocks within your emails, you can show different offers, product recommendations, or tailored messages based on individual subscriber preferences.

2. Automation: Streamline and Optimize your Email Campaigns

Automation is a game-changer when it comes to email marketing efficiency. With automation tools and strategies, you can streamline your email campaigns, saving you time and resources while maximizing your results. Automated email workflows allow you to send personalized messages triggered by specific user actions or events. By providing valuable content or relevant offers at the right time, you keep your brand top of mind and nurture leads throughout their customer journey.

Some of the most effective automated campaigns include welcome series for new subscribers, abandoned cart reminders, and personalized follow-ups after specific actions such as downloading an eBook or attending a webinar. These automated sequences help increase engagement, reduce churn, and drive conversions by delivering the right message to the right person at the right time.

3. Mobile Optimization: Capturing the Mobile-First Audience

In today's mobile-first world, optimizing your email campaigns for mobile devices is no longer a nice-to-have—it's a necessity. With the majority of emails being opened and read on smartphones or tablets, it's crucial to ensure your emails display correctly and provide a seamless user experience across different devices and screen sizes.

When crafting your email templates, keep in mind mobile design principles such as using responsive layouts, legible font sizes, and clear call-to-action buttons. Make it easy for users to digest your content by using concise subject lines, pre-header text, and compelling visuals. Additionally, test your emails across various email clients and devices to ensure they render correctly everywhere.

Conclusion

In conclusion, a successful email marketing strategy in 2018 requires personalization, automation, and mobile optimization. By tailoring your emails to individual preferences, automating your campaigns, and optimizing for mobile devices, you can enhance engagement, increase conversions, and maintain a strong digital presence.

Trust OVYS Digital Presence and Web Design to provide high-quality website development services. As industry experts in business and consumer services, we understand the importance of a well-crafted email marketing strategy and offer tailored solutions to meet your specific needs. Contact us today to take your email marketing efforts to new heights!

Stan Gran
One can never underestimate the importance of maintaining clean and updated email lists.
Nov 6, 2023
Ariffin Asmat
I found the section on personalization in email marketing very informative.
Oct 25, 2023
Dan Dabbelt
The combination of visual elements and succinct messaging is pivotal for impactful email marketing campaigns.
Oct 19, 2023
Allan Doyle
Great insights on email marketing strategy! Personalization is key to success in 2018.
Oct 15, 2023
Spencer Conway
Personalization and relevance in email marketing can make or break campaign success.
Sep 14, 2023
Add Email
The section on email marketing analytics and KPIs was a valuable inclusion in this article.
Sep 13, 2023
Stacy Sansky
Understanding the role of storytelling in email marketing can truly elevate campaign effectiveness.
Sep 3, 2023
Jahn
Interesting read! Email marketing continues to be a fascinating area of digital marketing.
Aug 20, 2023
Place Holder
The focus on building relationships through email marketing is what sets successful campaigns apart.
Aug 13, 2023
Sean Riley
The section on optimizing email content for mobile responsiveness was practical and enlightening.
Jul 6, 2023
Jessica Caceres
I appreciate the practical tips that were shared for optimizing email marketing efforts.
Jun 21, 2023
Charlotte Lavender
It's important to stay updated with the latest email marketing strategies. Thank you for this article!
May 18, 2023
Bill Gallagher
The section on targeted email marketing was enlightening and offers valuable insights for our campaigns.
Mar 14, 2023
Kyle Rickward
Understanding the impact of email engagement metrics on campaign effectiveness is crucial for fine-tuning strategies.
Feb 16, 2023
Brian Plotkin
A personalized approach to email marketing is crucial for fostering strong customer relationships.
Feb 11, 2023
Mario Minatel
As a marketer, I can't stress enough the importance of A/B testing in email marketing. It's a game-changer!
Feb 10, 2023
Jenson Katy
The tips on enhancing email marketing with multimedia content are just what I needed for inspiration.
Feb 9, 2023
Chee Kwan
I appreciate the focus on the customer journey and how it ties into effective email marketing.
Jan 28, 2023
Savitha Satyanarayana
I appreciate the focus on email marketing in the ever-changing digital landscape.
Jan 26, 2023
Vasumathi P
Looking forward to implementing the tips shared in this article for our email marketing campaigns.
Jan 10, 2023
Lisa Schoenborn
A personalized approach to email marketing is the key to building lasting customer relationships.
Dec 20, 2022
Nicole Barratt
I've been eager to learn more about leveraging user-generated content in email marketing. This article provided valuable insights.
Nov 15, 2022
Lauren Ujazdowski
The potential of email marketing as a cost-effective tool for businesses cannot be underestimated.
Nov 11, 2022
Lucas Tollefson
The importance of testing and refining email marketing strategies is well-highlighted in this article.
Nov 6, 2022
Maor
Engaging the audience through storytelling in email marketing is a powerful tactic that resonates with our approach.
Oct 25, 2022
Darrell Drefs
This article underscores the enduring relevance of email marketing in consumer engagement.
Oct 17, 2022
Ryan Petersen
Great insights! Email marketing is definitely crucial for business growth.
Sep 16, 2022
Debra Bennett
Understanding the role of analytics-driven optimization in email marketing strategies is paramount for success.
Aug 27, 2022
Autumn Black
The mention of integrating email marketing with artificial intelligence piqued my interest.
Jun 26, 2022
Natan Gabriel
This article provides valuable insights for businesses looking to enhance their email marketing strategies.
Jun 13, 2022
Unknown
The mention of incorporating video content in email marketing is an exciting prospect for our campaigns.
May 20, 2022
Fawn McAffee
The potential of behavioral triggers in email marketing is an area we're keen on exploring further.
May 19, 2022
William Zakel
Personalization and segmentation are core components of our email marketing strategy, and this article confirms their significance.
May 18, 2022
Yusuf Sar
The mention of behavioral targeting in email marketing was particularly intriguing.
May 17, 2022
Ryko Bleunt
The insights on aligning email marketing strategies with customer preferences are essential for our campaigns.
May 9, 2022
Tiffany Heath
The shift towards interactive content in email marketing is an exciting trend to explore.
May 8, 2022
Liam Myron
I found the section on targeted email marketing to be particularly insightful and valuable.
May 6, 2022
Roxana Este
I found the section on email list hygiene and management very practical and useful for our campaign.
Apr 20, 2022
Jason Meunier
Maintaining clean and updated email lists is pivotal for the efficiency of email marketing campaigns.
Mar 17, 2022
Joaquim Venancio
This article provides a comprehensive view of the various elements of email marketing strategy.
Feb 23, 2022
Add Email
Email marketing continues to evolve, and this article captures the latest trends and strategies effectively.
Feb 23, 2022
,
I appreciate the emphasis on providing value to subscribers in email marketing efforts in this article.
Feb 3, 2022
Dale Bogle
The insights on aligning email marketing strategies with customer preferences are invaluable.
Dec 19, 2021
Steve Tackett
The integration of social media with email marketing is a game-changer for businesses.
Dec 11, 2021
Thomas Gros
I appreciate the focus on personalization in email marketing in this article.
Dec 5, 2021
Cm Louis
This article highlights the importance of staying relevant and valuable to subscribers in email marketing.
Dec 4, 2021
Prabodh Wankhede
The section on the impact of artificial intelligence in email marketing was an interesting read.
Oct 18, 2021
Carolina Thompson
I always enjoy reading about the latest trends in email marketing. Thanks for sharing!
Oct 16, 2021
Brendan Reilly
Email marketing is a dynamic field, and this article effectively captures the latest trends and strategies.
Oct 11, 2021
Jill Slater-Freedberg
The impact of advanced personalization techniques on driving customer engagement cannot be overstated.
Oct 5, 2021
Brandi Rangos
Incorporating video content in email marketing is an exciting avenue that I can't wait to explore.
Sep 22, 2021
Anthony Munoz
I'm impressed with the emphasis on personalization in email marketing in this article.
Sep 21, 2021
Joseph Funicelli
Email marketing continues to be a cornerstone in digital marketing strategies, and this article reaffirms that.
Sep 5, 2021
Sergio Criollo
I value the insights provided about aligning email marketing strategies with customer preferences.
Aug 26, 2021
Dheeraj Manjunath
Consistency in message and branding across email marketing campaigns is crucial for long-term success.
Aug 14, 2021
Adriane Kearney
Leveraging customer data is paramount for successful email marketing campaigns, and this article emphasizes that well.
Jun 11, 2021
Neill Groom
I've been looking for more insights on email marketing strategies, and this article delivered!
Jun 9, 2021
Derek Sicher
The interplay between email marketing and other digital marketing channels is an important consideration.
Jun 4, 2021
Jason Caulk
The mention of behavioral triggers in email marketing sparked new ideas for our campaigns.
May 29, 2021
Claudio Gibson
The mention of behavioral triggers in email marketing was thought-provoking and offers new avenues for our campaigns.
May 26, 2021
Canny Cazavx
Email marketing remains a powerful tool for reaching and engaging with a targeted audience.
Mar 26, 2021
Mahabub Hossain
A well-crafted subject line can significantly impact the open rates of email marketing campaigns.
Jan 18, 2021
Sharon Metz
This article serves as a good reminder of the importance of providing value in email marketing efforts.
Jan 12, 2021
Jonathan Teyan
The section on optimizing email content for mobile responsiveness was particularly helpful.
Jan 10, 2021
Landon Ehlinger
Great article! It's refreshing to see a comprehensive view of email marketing strategies.
Dec 6, 2020
Trent Hulley
The potential of email marketing automation is something businesses should leverage.
Sep 27, 2020
Thomas McCarthy-Howe
I couldn't agree more with the emphasis on maintaining a clean and engaged email list.
Sep 2, 2020
Cody Gardner
A personalized approach to email marketing is crucial in building meaningful customer connections.
Aug 26, 2020
Mike Maruca
The potential of integrating email marketing with artificial intelligence is indeed an intriguing prospect.
Jul 8, 2020
Meghan Borowski
The combination of visual elements and succinct messaging is vital in effective email marketing campaigns.
Jun 18, 2020
Dennis McGuire
Understanding the impact of advanced personalization techniques in driving customer engagement is a game-changer.
May 17, 2020
Julia Lennox
Building trust and rapport with subscribers is an indispensable element of successful email marketing.
May 12, 2020
Christian Bak
The impact of mobile optimization on email marketing cannot be overstated.
Feb 8, 2020
Hank Hikspoors
The mention of incorporating video content in email marketing is an exciting avenue for us to explore in our campaigns.
Feb 4, 2020
Ilir Cela
I'm intrigued to learn more about the other aspects of email marketing mentioned in this article.
Jan 29, 2020
Joanne Read
Engaging the audience through storytelling in email marketing can yield powerful results.
Jan 28, 2020
Add Email
The section on segmentation in email marketing was particularly insightful.
Dec 27, 2019
Kirk Larsen
Analytics-driven optimization is a cornerstone of modern email marketing strategies, and this article highlights that well.
Dec 20, 2019
Unknown
Email marketing is an ever-evolving field, and this article effectively captures the latest trends and strategies.
Dec 5, 2019
Hugo Abreu
Engagement-based segmentation has been a game-changer in our email marketing strategy.
Sep 21, 2019
Stephen Dailey
The focus on building an email marketing strategy that nurtures leads is pivotal in today's competitive landscape.
Sep 18, 2019
Ethan Carothers
Email marketing remains a driving force in consumer engagement, and this article highlights its significance.
Sep 3, 2019
Andrew Leonard
The section on mobile responsiveness in email content was practical and offers actionable insights.
Aug 28, 2019
Victor Torres
This article emphasizes the necessity of creating valuable and engaging content in email marketing.
Aug 12, 2019
Arthur Wang
The alignment of email marketing with overall marketing objectives is crucial for success.
Jul 27, 2019
John
Personalization and segmentation are fundamental aspects of our email marketing strategy, and this article reaffirms their importance.
Jul 23, 2019
Adam Johnson
Building trust and rapport with subscribers is an essential aspect of effective email marketing.
Jul 16, 2019
Steve Lutzke
This article serves as a good reminder of the importance of providing value to subscribers in email marketing efforts.
Jul 10, 2019
Cole Vineyard
The discussion on compliance and regulations in email marketing is an important aspect often overlooked.
Jun 21, 2019
Cathy Keller
The combination of visual elements and concise messaging is essential for impactful email marketing campaigns.
Jun 10, 2019
Ashley Coppola
Understanding and leveraging customer data is pivotal for successful email marketing campaigns.
May 25, 2019
Sean Mayhugh
Engaging the audience through storytelling in email marketing is a powerful strategy to pursue.
May 9, 2019
Sean Milius
The importance of engaging content in email marketing is highlighted well in this article.
Apr 10, 2019
Thomas Bledsoe
Understanding the role of analytics-driven optimization in email marketing strategies cannot be overlooked.
Mar 31, 2019
Frank Nijboer
Email marketing has truly evolved, and this article captures the essence of the changes and trends.
Mar 5, 2019
Ryan Anderson
Personalization and segmentation are key pillars in our email marketing strategy, and this article reaffirms their importance.
Mar 3, 2019
Karen L Watzek
Maintaining clean and updated email lists is foundational for the effectiveness of email marketing campaigns.
Feb 13, 2019
Michael Flanagan
Gaining insights into the recipient's preferences has become a crucial aspect of email marketing strategy.
Jan 24, 2019
Oren Mintz
The use of emojis in subject lines for email marketing can really catch the reader's attention 😉.
Jan 20, 2019
Unknown
Understanding the impact of email deliverability on the effectiveness of email marketing campaigns is crucial.
Nov 28, 2018
Judy Abernathy
The impact of advanced email personalization techniques is truly remarkable in driving conversions.
Nov 23, 2018
Maureen Putman
The potential impact of email personalization on driving conversions is significant.
Nov 22, 2018
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