How To Set Featured Products in WooCommerce

Jun 28, 2020

Welcome to OVYS Digital Presence and Web Design's comprehensive guide on setting featured products in WooCommerce. In this article, we will provide you with detailed instructions on how to showcase your top-selling or special promotions on your online store's homepage, helping to increase visibility and drive more sales.

What Are Featured Products?

Before diving into the process of setting featured products, let's first understand what they are. Featured products are a great way to draw attention to select items in your online store's catalog. These products are often displayed prominently on the homepage, making them easily noticeable by visitors.

Why Are Featured Products Important?

Featured products play a crucial role in increasing customer engagement and boosting sales. By showcasing your best products or special promotions on the homepage, you can effectively capture the attention of your website visitors and encourage them to explore further. This can lead to higher conversion rates, increased average order value, and ultimately, more revenue for your business.

Step-by-Step Guide: How To Set Featured Products in WooCommerce

Follow these step-by-step instructions to successfully set featured products in WooCommerce and make your online store stand out:

  1. Access Your WooCommerce Dashboard

    Login to your WordPress dashboard and navigate to the WooCommerce tab.

  2. Enable Catalog Mode (If Applicable)

    If your website has catalog mode enabled, disable it temporarily to access the necessary options for setting featured products.

  3. Go to the Product You Want to Feature

    Locate the product you wish to feature and click on it to access the product editing screen.

  4. Set the Product as Featured

    In the product editing screen, you will find a section labeled "Product Data." Within this section, locate the checkbox option to set the product as "Featured." Check this box to mark the product as featured.

  5. Save Changes

    Remember to save your changes by clicking the "Update" button located at the top or bottom of the product editing screen.

  6. Repeat for Additional Featured Products

    If you wish to set multiple products as featured, simply follow steps 3 to 5 for each product.

  7. Showcasing Featured Products on Your Homepage

    Now that you have set your desired products as featured, it's time to display them on your homepage. Depending on your chosen WooCommerce theme, there are several options available:

    • Option 1: Homepage Slider - If your theme supports a homepage slider, you can configure it to display your featured products.
    • Option 2: Featured Product Widget - Some themes include a built-in widget specifically designed to showcase featured products. Locate and enable this widget, further customizing its appearance to suit your preferences.
    • Option 3: Custom Homepage Section - If your theme allows customizations, you can create a dedicated section on your homepage specifically for displaying featured products. Consult your theme documentation or consider seeking assistance from a web designer familiar with your chosen theme.

Additional Tips for Maximizing the Impact of Featured Products

Now that you know how to set featured products in WooCommerce, let's explore some additional tips to help you make the most out of this feature:

  1. Regularly Update Your Featured Products

    Keep your featured products fresh and relevant by regularly updating them. Consider promoting your top-selling items, new arrivals, limited-time offers, or seasonal products. By providing a dynamic and ever-changing selection, you can entice your visitors to keep coming back.

  2. Optimize Your Product Descriptions and Images

    Ensure that your featured products have compelling descriptions and high-quality images. Descriptive and engaging product descriptions can entice potential customers, while visually appealing images can capture their attention. Optimize your product images by using relevant alt tags and file names to improve search engine visibility.

  3. Utilize Calls-to-Action (CTAs)

    Include clear and persuasive call-to-action buttons alongside your featured products. By guiding your visitors towards taking specific actions, such as "Shop Now" or "Learn More," you can increase click-through rates and drive conversions.

  4. Promote Your Featured Products on Social Media

    Take advantage of social media platforms to promote your featured products. Share enticing snippets, images, or videos on your social media channels, driving traffic to your website and increasing the visibility of your featured products.


Congratulations! You have successfully learned how to set featured products in WooCommerce. By implementing this effective strategy, you can elevate the visibility of your best products, increase customer engagement, and ultimately drive more sales for your online store. Remember to regularly update your featured products, optimize your descriptions and images, utilize compelling CTAs, and promote your featured products on social media for maximum impact.

At OVYS Digital Presence and Web Design, we specialize in creating powerful and user-friendly websites for businesses in various industries. Whether you need assistance with WooCommerce setup, SEO optimization, or custom web development, our team of experts is here to help. Contact us today to discuss your project requirements and take your online presence to the next level!

Sarah Roberts
Your article has definitely improved my store's visibility. The tips are straightforward and easy to follow.
Sep 21, 2023
Fachtna Keohane (B.B.S., ACMA, CGMA)
What a fantastic resource! Your article has brought clarity to a topic that seemed daunting initially.
Aug 25, 2023
Reggie Norman
I've already seen a difference in sales after featuring products on my site's homepage. Thanks for the guidance!
Jun 30, 2023
Brenda Zinram
Now I can showcase my top sellers confidently. Your article has been instrumental in optimizing my online store.
Jun 7, 2023
Gladys Merced
Your guide has empowered me to make strategic decisions for featuring products. Thank you for sharing your expertise!
Dec 22, 2022
B Fairchild-Newman
This article came at the perfect time for me. I was struggling with featuring products, but your guide has been a lifesaver!
Aug 20, 2022
Jay Carpenter
Your expertise shines through in this guide. I admire the clarity and simplicity of your explanations.
Jun 8, 2022
Jsantiago Santiago
Setting featured products is a game-changer for online businesses. Thanks for sharing these valuable insights.
Mar 18, 2022
Delwin Yu
I've implemented the steps, and it's working like a charm. This article is a must-read for anyone using WooCommerce.
Jul 17, 2021
Alexandra Kane
I've been looking for a comprehensive guide on this topic. Thank you for providing such detailed instructions!
Jun 29, 2021
Joanna Koven
The impact of featuring products has been significant for my store. I couldn't have done it without your article. 🌟
Mar 11, 2021
Elen E
This guide has been a game-changer for me. I've gained so much from it. Thank you for sharing your expertise!
Feb 23, 2021
Karla Schonicke
Thanks for the helpful guide! Setting featured products in WooCommerce is crucial for boosting sales.
Jan 23, 2021
Herve Savoure
This guide has given me a competitive edge. The impact of featuring products is noticeable, and I'm grateful for your insights.
Dec 24, 2020
The value of featuring products can't be overstated. Your guide has made it accessible and manageable. Thank you!
Nov 17, 2020
Luke Kendrick
I never knew how to showcase my promotions effectively until I read this article. Great job explaining the process.
Oct 7, 2020
Michael Januario
I appreciate the step-by-step instructions. It's made setting featured products much easier for my online store.
Aug 2, 2020