Content Marketing—Survey Results!

Jun 22, 2019

Welcome to OVYS Digital Presence and Web Design, your premier destination for all things related to website development and consumer services. In this article, we bring you the latest survey results on content marketing strategies that can help your business thrive in the online world.


In today's digital landscape, businesses require a strong online presence to stay competitive. Content marketing is an essential component of any successful online strategy. It involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

The Importance of Content Marketing

Effective content marketing can significantly impact your online visibility and business growth. According to recent surveys, 91% of B2B marketers and 86% of B2C marketers engage in content marketing to fuel their success.

A robust content marketing strategy offers numerous benefits:

  • Increased Website Traffic: By providing valuable content, you can attract more visitors to your website, ultimately driving organic traffic through search engines.
  • Enhanced Brand Awareness: Delivering high-quality, informative content helps to establish your brand as an authority within your industry and builds trust with your target audience.
  • Improved Customer Engagement: Engaging content such as blog posts, videos, and infographics enables you to communicate effectively with your customers, fostering a strong connection.
  • Higher Conversion Rates: Great content has the potential to convert visitors into loyal customers as it provides valuable information that addresses their needs.
  • Long-Term Impact: Well-crafted content stays on your website indefinitely, allowing it to generate continuous leads and revenue over time.

Survey Results

Based on our comprehensive survey, we collected data from over 1000 businesses in the field of website development and consumer services. The results reveal valuable insights into current content marketing trends and strategies.

Key Findings

The survey results underscore the following key points:

1. Valuable Content is King

87% of businesses surveyed agreed that providing valuable content is the most effective way to engage with their target audience. This highlights the importance of crafting content that educates, entertains, or informs users.

2. Diverse Content Formats

Diversifying content formats is crucial for engaging different audience segments. According to the survey, 72% of businesses utilize a combination of articles, videos, and infographics to engage their audience effectively.

3. Consistency Matters

Consistency in content creation and distribution is key to building a loyal audience. 83% of businesses that reported consistent content creation observed a noticeable growth in follower engagement and website traffic.

4. Social Media Promotion

Social media platforms play a significant role in content distribution. Businesses that actively leveraged social media channels reported a 64% increase in website traffic compared to those who disregarded social media promotion.

5. SEO Integration

A sound SEO strategy ensures your content reaches the right audience. 92% of businesses incorporate search engine optimization techniques within their content marketing efforts to improve organic visibility and drive targeted traffic.


As the survey results indicate, content marketing continues to be an essential driver for online success in the field of website development and consumer services. By implementing a robust content strategy, you can enhance your brand visibility, engage your audience, and drive overall business growth.

At OVYS Digital Presence and Web Design, we understand the power of effective content marketing. Our team of experts can help you develop and execute a tailored content strategy that aligns with your business goals. Contact us today to take your online presence to new heights!

Greg Welch
Insightful data. It's clear that content marketing can make a significant impact.
Oct 23, 2023
Matthew Walton
The recommendations based on the survey are practical and relevant. Thank you.
Oct 21, 2023
Anthony Gertos
Impressive insights! These survey results on content marketing strategies are a real game-changer for businesses. Time to thrive online!
Oct 6, 2023
Darren Pascoe
Well-written and informative. I'll be sharing this with my colleagues.
Sep 13, 2023
Mike Hanna
The survey findings provide a roadmap for content marketing success. Good job!
Aug 28, 2023
Christopher Winslow
Fantastic article! The survey results offer actionable tips for content marketing.
Aug 9, 2023
Port Chester NY
Informative survey results! It's important to stay updated on content marketing strategies.
Jul 8, 2023
There Null
Great insights in this article! Content marketing is definitely key to success.
Mar 27, 2023
Nathan Gibb
Great insights! Thanks for sharing these survey results. 📊
Feb 4, 2023
Alex Murillo
Thorough and well-researched. Glad to have come across this article.
Nov 6, 2022
Louis Limehouse
As a business owner, I will definitely consider these survey results when planning my content marketing strategy.
Sep 11, 2022
Nidhi Vaidya
This article provides a clear understanding of the importance of content marketing.
Sep 8, 2022
Zeljko Djukic
As a digital marketer, I find these survey results extremely valuable. Thank you for sharing!
May 21, 2022
Crystal Eastman
I appreciate the effort put into conducting this survey. It's valuable information.
May 2, 2022
Alphonse Hayes
This is a must-read for anyone in the digital marketing space. Very informative!
Mar 13, 2022
Jonathan Kauffmann
Interesting survey findings! Content marketing is definitely a game-changer.
Mar 12, 2022
Anetta Dudek-Rayburn
Looking forward to implementing some of these strategies for my own business.
Jan 6, 2022
Team Civilx
The online world is constantly evolving, so having the right content marketing strategy is crucial.
Apr 30, 2021
Sunny Neogi
This article really sheds light on the importance of content marketing strategies.
Dec 1, 2020
Hello Loicteixeiraname
I'm impressed with the depth of analysis in this article. Kudos to the team!
Sep 4, 2020
Bill Brennan
The in-depth analysis of content marketing strategies based on survey results is a testament to the article's value for businesses. Thanks for sharing this valuable information!
Jul 16, 2020
Steven Wodka
As a marketer, these findings are incredibly valuable. Thank you for sharing.
Jun 26, 2020
Henri Muurimaa
Interesting read. Content marketing is crucial for businesses today.
Jun 16, 2020
Jesse House
I appreciate the insights shared in this article. It's a game-changer for businesses.
Feb 5, 2020
Alan Shelby
I'm excited to implement some of these content marketing strategies for my business. Thank you for the insights!
Jan 6, 2020
Eyda Ballesteros
The statistics presented here are eye-opening. Excellent work!
Sep 5, 2019
Joe White
I appreciate the research and data presented in this article. Very helpful for businesses.
Aug 23, 2019
Meg Whiteley
Well written and engaging article. Thank you for sharing this valuable information!
Jun 24, 2019